Social media draws attention to your website and business and allows you to make new connections. … While business cards and real-life connections are still top priority, the internet can help you establish a broader audience – especially if you have a great real estate agent tagline.
YES! The average Realtor is 57 years old and has probably spent their career operating in a traditional marketplace without social media. … The more that real estate agents rely on this type of marketing, then the more they establish a negative reputation among their potential leads.
Top 9 Real Estate Social Media Platforms
- Facebook. The big daddy of social media, Facebook has a massive user base as well as built-in marketing tools for targeting neighborhoods and demographics. …
- Instagram. …
- Twitter. …
- LinkedIn. …
- Trulia. …
- Zillow. …
- ActiveRain. …
- MeetUp.
How often should Realtors post on Instagram?
Instagram: 1-2 per day
Most brands end up posting 11-20 posts per month. If you focus on compelling images with strategic messages, that’s probably a good benchmark to stick with.
It is recommended that you post up to three times per day, up to twenty times per day. It’s best to post three times per week during business days only, up to 20 posts each month. Experts warn that if you post more than twice per day, your engagement with followers will drop.
Real Estate Social Media Marketing
- Promote the town, not just the house.
- Be yourself.
- Educate your buyers.
- Chat with your followers.
- Respond to comments, good and bad.
- Avoid simply shouting about your home listings.
- Don’t forget video.
- Never assume you’re only connecting with first-time buyers.
Top 10 Ways to Promote Without Social Media
- Attend a conference or event with like-minded people and companies. …
- Do research to determine some places where your target demographic spends their free time. …
- Hand out business cards to everyone you come in contact with. …
- Start a loyalty or rewards program.
Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram.
Is Twitter good for real estate?
Is Twitter good for real estate agents? Yes. Twitter is good for real estate agents because first, you need to have a strong social media presence for your marketing strategy. And Twitter is the perfect place to get up-to-date local events and news.
What kind of media outlet would you use to promote real estate?
Here are seven great ways for real estate agents or investors to market on social media.
- Post photos on Instagram to generate leads. …
- Have a presence on Facebook. …
- Tweet to promote listings. …
- Make your mark on LinkedIn. …
- Be hands-on in your management of social media accounts. …
- Use more videos and photos.